Each semester Tietgen Business College arranges a line of guest lectures for the marketing students with some of Denmark’s top business leaders.
Spring semester 2010 thus featured ECCO – world-known shoe brand, DI - The Confederation of Danish Industry as well as Legoland - Denmark’s most famous and popular amusement park.
The lecturers touch upon some key subjects within the field of marketing and sales, e.g. campaign development, diversity, culture and strategy implementation. All guest lectures are filmed and used later in classes as case material to ensure that students get a full output of the lectures.
The line of prominent guest lecturers underlines Tietgen Business College’s objective of delivering professional higher education programmes with close relations to the business world. New guest lectures for the autumn 2010 are already being planned.
The business leaders who guest lectured for the marketing students since spring 2009 are:
- GENERAL MANAGER Henrik Höhrmann, Legoland
- HEAD OF GLOBAL MARKETING Margit Gosau and HEAD OF BRANDING & PRODUCTS BUSINESS DEVELOPMENT Lone Enghave Knese, ECCO
- MANAGING DIRECTOR Bolette Christensen, DI
- CEO Ingrid Osmundsen, DAY Birger et Mikkelsen
- BANKING EXECUTIVE John Lundsgaard, BUSINESS DEVELOPMENT MANAGER Ole Søholm and HR-MANAGER Inge Møller, Spar Nord
- CEO Jan Sterobo, Merrild
- Vice President of Corporate Communication and Innovation Claus Kjærsgaard, ECCO
- CEO Jan Gerber, Kohberg
- CEO Ole Thisted, Alumeco